My Journal

Social Video

These are some of the latest examples of my work producing social video content.

Featured: BABOLAT – Jack Sock for President Campaign

Situation: Babolat’s new star player, Jack Sock, makes headlines and wins tournaments, but his brand is very separate from his sponsor.

Task: Draw Jack and Babolat closer together in the public eye with a fake presidential campaign incorporating strong visuals and humorous video content.

Activity: Write, shoot, edit, and traffic an announcement video, several content videos, and a retraction video for social media and Tennis Channel national ads.

Result: Massive social response threatens to eclipse the sponsor brand and the campaign is shut down, but the videos still live on in our hearts.


Downtown Seattle Association Stay downtown campaign:


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